Marketplace Leaders

Marketplace Leaders – Current Insights into Online Marketplaces from Expert Interviews and Analyses

After a long period of continuous growth, the online retail sector has experienced extreme fluctuations in recent years. The majority of online retail is now conducted through marketplaces. In addition to the major B2C platforms, marketplaces have now been established in almost all niches and verticals, for both new and used goods, for private and commercial customers. In recent years, trading companies and intermediaries have entered the field and become marketplaces themselves. However, not everyone who followed this trend has been successful. Even the large and established online marketplaces are currently facing major new challenges. eStrategy Consulting has been the strategic, conceptual and implementation-steering project partner for the German B2C and B2B marketplace world for over 10 years. Through a series of interviews with marketplace leaders and our own analyses, we aim to provide insights into the current challenges and topics of online marketplaces.

Insights & Interviews

Marketplace Leaders: Interview Patrick Kuehl, Alibaba.com

Alibaba.com started as a sourcing platform and has now grown into a global online marketplace. The B2B online platform connects businesses, especially SMEs, worldwide. In an interview with Patrick Kuehl, we discussed the growth drivers Alibaba.com is working on and the challenges that need to be overcome.

Marketplace Leaders: Ralf Bühler, Conrad Electronic

Founded in 1923, the company ventured into the marketplace business in 2017. In the style of “learning by doing”, Conrad Electronic has now developed into a marketplace with over 10 million product offers from 800 sellers in Germany. Ralf Bühler, CEO of Conrad Electronic, reports on how this transformation has been and will continue to be implemented.

Marketplace Leaders: Interview Jörn Rehse, idealo

How can price comparisons such as idealo ensure that reliable price overviews are provided? What challenges need to be overcome and what relevance does the Digital Markets Act have here and in the future? We discuss these and many other topics in an interview with Jörn Rehse, Co-CEO of idealo.

Marketplace Leaders: Andreas Häntsch – eBay Interview

Reluctance to buy and turbulent competition meet trends and success drivers. Andreas Häntsch, Senior Director of Seller Engagement at eBay Germany, discusses the current developments, challenges, and plans with us.

Marketplace Leaders: Interview Kim Niedner, Otto Market

Otto has experienced significant challenges and changes over the past years. Kim Niedner, who played a key role in establishing the OTTO marketplace, talks about the lessons learned, successes, and challenges at OTTO Market.

Short portrait & contact – eStrategy Consulting

eStrategy Consulting helps clients to use digital innovations to further develop existing business models and to create new business opportunities. We support the retail industry in its further development towards omnichannel and connected commerce and count manufacturers, classic big box retailers, the retail real estate industry or digital marketplaces and platforms among our clients.

eStrategy Consulting covers the entire lifecycle of digital innovation, from analysis to ideation, solution development and market launch. We work as strategy and concept developers as well as seamlessly integrated and pragmatic implementation managers. To do this, we rely on a mix of methods from the world of digital business and classic management consulting. The focus is both on our client’s applying customers as well as his organization and skills necessary to operate.

Contact

Thomas Natkowski
Partner & Managing Partner

info@estrategy-consulting.de
+49 (0)30 978 936 00

More Articles

Marketplace Leaders: Interview Patrick Kuehl, Alibaba.com

Alibaba.com started as a sourcing platform and has now grown into a global online marketplace. The B2B online platform connects businesses, especially SMEs, worldwide. In an interview with Patrick Kuehl, we discussed the growth drivers Alibaba.com is working on and the challenges that need to be overcome.

Marketplace Leaders: Ralf Bühler, Conrad Electronic

Founded in 1923, the company ventured into the marketplace business in 2017. In the style of “learning by doing”, Conrad Electronic has now developed into a marketplace with over 10 million product offers from 800 sellers in Germany. Ralf Bühler, CEO of Conrad Electronic, reports on how this transformation has been and will continue to be implemented.

Marketplace Leaders: Interview Jörn Rehse, idealo

How can price comparisons such as idealo ensure that reliable price overviews are provided? What challenges need to be overcome and what relevance does the Digital Markets Act have here and in the future? We discuss these and many other topics in an interview with Jörn Rehse, Co-CEO of idealo.

Marketplace Leaders: Andreas Häntsch – eBay Interview

Reluctance to buy and turbulent competition meet trends and success drivers. Andreas Häntsch, Senior Director of Seller Engagement at eBay Germany, discusses the current developments, challenges, and plans with us.

Marketplace Leaders: Interview Kim Niedner, Otto Market

Otto has experienced significant challenges and changes over the past years. Kim Niedner, who played a key role in establishing the OTTO marketplace, talks about the lessons learned, successes, and challenges at OTTO Market.

User Centricity unlocked: Customer Centricity as success factor for manufacturers’ D2C Strategies

The term D2C is currently the subject of much discussion among manufacturers, especially in the context of e-commerce.

Top 30 marketplaces in Germany and Europe

Retailing via digital interfaces and platforms, whether webshops, marketplaces or apps, has become an integral part of everyday life for most Europeans. The Corona pandemic has once again increased the importance of online retail.

User Centricity unlocked: User centricity as a success factor at Festool

User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview, Cliff Pfefferkorn, Managing Partner of eStrategy Consulting, talks to Fabian Ertinger, Head of Online Marketing at Festool.