Global Business Development & Partner Management for a technology start-up in the automotive industry

Case Study

Background

The digital transformation is enabling new possibilities for manufacturers, dealers and other parties. Customers have new expectations, regarding the use of the car as well as the purchase or sale. In many areas, the automotive industry is still at the very beginning of digitalization and Twinner should be an important building block in the future. Twinner is a promising technology start-up in the automotive industry whose goal is to be able to create a perfect digital twin for every car.

Twinner GmbH has developed a new standard that makes it possible to capture the car from the inside and outside – 360 degrees – based on different scanners to create an identical digital image, respective twin. The technology is useful for manufacturers and sellers as well as for insurances and many other players in connection with automotive services.

The task of eStrategy Consulting was to develop business models and build strategic partnerships around this innovative technology.

„eStrategy Consulting has supported us in the development of new business models as well as in the acquisition of and cooperation with strategic partners in Europe, Asia and the USA. With its experience in the context of technology-based innovation, eStrategy Consulting manages to be the right partner from strategy to implementation while connecting corporate and start-up cultures.“

Silvan C. Rath, CEO Twiner

Objectives

The aim of the projects was to develop suitable business models around the Twinner technology together with international, strategic partners. Such partners include car manufacturers and dealers, online sales platforms, car rental companies, leasing companies, insurance companies, appraisers, frequency space operators such as shopping malls or supermarkets and many more.
In addition to Germany, international markets are also in target to be developed. Within the EU, the focus is on France, Italy, Austria and Switzerland, among others. Outside the EU, the markets in the USA, China and Japan should be developed with priority. The long-term goal is to globally change the way cars can be sized, maintained and sold.

Solution

Various international, strategic partners could be won in the project. For example, the Twinner process for creating a digital twin was integrated into a TÜV appraisal as an add-on for customers. In addition, Twinner stations were piloted at various strategic partners in several countries. These pilots formed an important basis for demonstrating the potential of the innovative Twinner technology.

Results

Twinner has successfully developed its technology and business model in recent years. In cooperation with eStrategy Consulting, various partnerships have been established and different business models initiated. Thanks to a successful financing round, the great potential can be further expanded in the future.

Our Role

Together with Twinner and strategic partners, eStrategy Consulting was able to develop new markets and business models, as well as establish partnerships and initiat pilot projects. Examples are the embedding of Twinner technology into TÜV-appraisals as an additional service offer for consumers and the piloting of Twinner stations in China. eStrategy Consulting also supported the cooperation with online listing portals to expand transactional marketplace business.

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