Corporate Partner Strategies
Corporate Partner Strategies
Digitalization creates new opportunities for strategic collaboration between companies. This includes marketing, for example, by using existing interfaces to one partner’s customers to present or sell the other partner’s products. Joint product and service innovation is just as relevant as it is exciting, through the addition and overlapping of the partners’ respective expertise or simply by pooling investment resources. And, of course, this also includes the joint use of data, taking into account the necessary regulatory principles.
We support organizations in identifying and evaluating their specific partnership options, testing them and implementing them quickly. We have extensive expertise in building and developing partnerships between retailers, manufacturers, technology and service providers and platform and marketplace operators.
- Dealer
- Manufacturer
- Service provider
- Technology provider
- Platform and market operators
In addition, we advise and accompany clients on the following issues:
- What user problems and which business potentials can be addressed with which partners?
- How do corporate partnerships have to be formed in order to enable a triple win for all partners involved and for the end customer?
-
How should the business case and the appropriate operational and organizational model be conceived?
- How is the partnership managed, e.g. through separate or joint teams and separate or integrated project management? And via which KPIs?
- What skills or capabilities are required, who will provide them and who will develop the required new skills?
How are joint innovations, e.g. new products or services, operated and what is the right setup for this?
Cases
Omnichannel Marketing, Direct-to-Consumer (D2C) and E-Commerce Strategy
As a recognized industry leader in power tools, Festool's core goal is to continuously increase relevance for potential and existing customers, integrate its own e-commerce channel, and anchor the Festool brand more firmly in the minds of its target audience.
eBay Germany launches local online marketplace with 10 pilot cities
Our long time client eBay Germany officially announced the launch of eBay Deine Stadt (eBay your city) today. Together with ten initial German pilot cities, eBay Germany is launching a project to strengthen local retail. eBay Deine Stadt enables cities and municipalities to set up and operate local online marketplaces.
Implementation of Allianz product protection on the eBay marketplace
A special and relevant need of buyers is their desire to insure purchased goods against failure and damage as simply and cost-attractively as possible. However, such a function has hardly been offered online so far, at least not as a solution seamlessly integrated into the purchasing process.
More Competencies
Learn more about eStrategy Consulting
We are proud of our satisfied customers, our extensive project portfolio and our rehearsed team.
