Digital Point of Sale
Digital PoS
Digitization is a challenge for stationary retailers. However, digitization also offers the opportunities for retailers to reinvent themselves and play out their strengths for the benefit of the customer/client. eStrategy Consulting supports retail companies, manufacturers and even online pure players to recognize and realize these opportunities:
- Commercial enterprises
- Manufacturer
- Shopping mall owners or managers of retail property
- Online pure player
- How can the stationary POS regain relevance with customers whose shopping behavior and customer journey is characterized by online and apps?
- How can the haptic product experience be further enhanced by digital product staging?
- How does digitalization help in advising customers on the spot? Individualized, personal, curated?
- How is the stationary POS integrated into a digital overall (eco) system in which customer, product, availability and payment data interact in an integrated way and can be used in the interests of both – customer and retailer?
- What will the business and operating models of the store of the future look like?
- How can retailers, manufacturers, rental companies and tool and service providers act together to master the digitalization of the stationary POS?
- How can new ideas be piloted in a quick and lean way in order to test customer acceptance and/or economically match feasibility?
Cases
eStrategy Consulting & JLL conduct a joint report on digitization in the German retail sector
To expand on a Berlin-based study that eStrategy Consulting conducted last fall, the research team conducted a wider joint analysis at seven major locations with property consultancy company Jones Lang LaSalle (JLL).
ECE Digital Mall – from shopping mall to omnichannel hub
ECE is one of the three largest developers and operators of shopping malls in Europe. It is challenged by digitalization of retail, because the new customer behavior and the increasing relevance of digital channels in the customer journey weaken existing USPs of shopping malls: the leasing of attractive, high-reach and high-revenue spaces to renting retailers.
ECE – Easy Dining
Shopping malls have to face the digitalization, which is changing both the behavior of customers and the business models of tenants. In addition to a large number of retailers, restaurateurs and their offerings are also an essential part of shopping malls business concepts. For our client ECE, we implemented "Easy Dining".
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