Digital Transformation of Shopping Malls
Digital Transformation of Shopping Malls
The digitalization of retail poses a significant threat to the USP of shopping malls. Amazon, Google and other online retailers are now offering access to a wide range of products, simple shopping options or great convenience in home delivery. The attractiveness of a food court and local entertainment opportunities is also being challenged when they have to prove themselves alone and not in combination with local shopping. Operators of shopping malls must therefore prove themselves in front of their retailers in order to generate sufficient demand in the future as well.
- Investors and operators of shopping malls
- Operators of mall-like models such as airports or railway stations
eStrategy Consulting helps to find individual answers to the following questions:
- What role should the shopping mall play in the customer’s Omnichannel Customer Journey?
- What demands does this place on the digitization of the core business, the matching of supply and demand?
- What are the additional opportunities offered by new digital and business models (“from landlord to service provider”)?
- How can the landlord’s POS be digitized?
- How can the ability to innovate be increased?
- How can these multiple options for action be implemented quickly?
- How are these options for action monitored and controlled?
Cases
ECE Digital Mall – from shopping mall to omnichannel hub
ECE is one of the three largest developers and operators of shopping malls in Europe. It is challenged by digitalization of retail, because the new customer behavior and the increasing relevance of digital channels in the customer journey weaken existing USPs of shopping malls: the leasing of attractive, high-reach and high-revenue spaces to renting retailers.
ECE – Easy Dining
Shopping malls have to face the digitalization, which is changing both the behavior of customers and the business models of tenants. In addition to a large number of retailers, restaurateurs and their offerings are also an essential part of shopping malls business concepts. For our client ECE, we implemented "Easy Dining".
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