Ominchannel-Commerce of Buying Association Groups
Ominchannel Commerce of Buying Association Groups
More than ever, German buying association groups face significant challenges concerning omnichannel commerce. Strong local decision-making authority is needed on topics like assortments, prices, and service offers. Customers increasingly expect uniform offers online under a private label — but are unaware of the heterogeneity of association groups and are therefore unwilling to reduce their demands. Intense internal competition meets the potential, in the case of joint action, to generate valid innovative strength and thus the chance to maintain competitiveness vis-à-vis the big players.
eStrategy Consulting helps groups to find and implement the right Omnichannel goals. Typical questions from our association group customers/clients are:
- How do you adapt to the increasingly diversified, complex, and digital customer journey of the buyer? How can you be consistently customer-oriented and overcome challenges?
- How does an affiliate respond to the customer’s expectation to receive the same buying experience, service and treatment across all of the affiliate’s touchpoints?
- What effects will this have on a company’s own marketing and sales strategy: on your own web shops and apps, for your own POS, for your service portfolio, for data handling?
- What setups and concepts are the right ones to implement digitization in the special structures of buying association groups?
- How can the POS of the shareholders/markets be digitized?
- How can the ability to innovate be increased?
- How can the multitude of options for action be quickly implemented?
- How are these options for action monitored and controlled?
- How is the infrastructure skillfully developed further and scalable?
Cases
Marketplace strategy for Expert in Germany
Trade association groups have a hard time positioning themselves advantageously in terms of e-commerce, because their decentralised organisational structure means they are faced with the major challenge of bundling their traditional strengths in a central online sales channel. There are various approaches how association groups can position themselves more optimally in online trade.
Centralized & decentralized marketplace connectivity for affiliated groups
As we were able to show in our study, there are different approaches as to how association groups can position themselves in terms of online commerce. The challenge for a marketplace like eBay is to work with these very different and individual characteristics and infrastructures.
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