Studies & articles from our diverse range of expertise

Retailing via digital interfaces and platforms, whether webshops, marketplaces or apps, has become an integral part of everyday life for most Europeans. The Corona pandemic has once again increased the importance of online retail.

User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview, Cliff Pfefferkorn, Managing Partner of eStrategy Consulting, talks to Fabian Ertinger, Head of Online Marketing at Festool.

Physical stores in German cities and municipalities were under pressure long before the corona crisis. The trend of city dwellers relocating to the suburbs and increasing online shopping efficiency has indirectly led to stationary stores' closures.

Oliver Klinck, the managing director of eBay Germany, talks about the development of the local online marketplace "eBay Deine Stadt", which was launched by eBay Germany in April 2021.

Online marketplaces have been the hot topic in recent years, but the coronavirus boom has been followed by a consumer slump. In a series of interviews with real marketplace leaders as well as our own analyses and articles, eStrategy Consulting GmbH takes a look at the current challenges and opportunities for online marketplaces and online retail in general.

In times of impending business closings due to the threat of the corona virus, the question arises of how viable the German retail sector is. Part of the answer will depend on how intensively local retailers are already operating on online channels.