Persuasive multi- and omnichannel strategies have become a basic foundation for the success of every marketing and sales organisation.
User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview, Cliff Pfefferkorn, Managing Partner of eStrategy Consulting, talks to Fabian Ertinger, Head of Online Marketing at Festool.
The Best Retail Cases bring together the diverse solutions and inventions that retailers and manufacturers are currently using to address latest challenges, mitigate risks and exploit opportunities.
An overview of the various customer-facing approaches to sustainability in the eCommerce industry. We highlight how brands, retailers, marketplaces, and providers in various industries approach and implement efforts to neutralize or reduce carbon emissions.
If you're a local retailer in Germany who's new to eCommerce, don't miss this episode of handel.digital.
Due to the increasing importance of online retail, stationary retail has come under increasing pressure in recent years. Nevertheless, stationary retail has so far dealt with digitalization and the possibilities of e-commerce in very different ways. Numerous cities want to support stationary retail and bring together local supply with local demand.
Did you know 10% of global greenhouse gas emissions come from the production of clothing, shoes and accessories? Women's Wear Daily (WWD), a leading U.S. fashion publication and "fashion bible," asked us about how e-commerce platforms are getting their suppliers and fashion brands to be more sustainable.
ECE is one of the three largest developers and operators of shopping malls in Europe. It is challenged by digitalization of retail, because the new customer behavior and the increasing relevance of digital channels in the customer journey weaken existing USPs of shopping malls: the leasing of attractive, high-reach and high-revenue spaces to renting retailers.
Our long time client eBay Germany officially announced the launch of eBay Deine Stadt (eBay your city) today. Together with ten initial German pilot cities, eBay Germany is launching a project to strengthen local retail. eBay Deine Stadt enables cities and municipalities to set up and operate local online marketplaces.
Against the background of the spread of messenger services including integrated services for users, the social network Xing planned the expansion of the already existing messaging offers.