Digitalization of SMEs

Digitization poses special challenges for SMEs in terms of maintaining competitiveness and creating opportunities for innovation in their entrepreneurial future.

This is why eStrategy Consulting has developed a cross-industry and cross-problem solution set of SME-oriented competencies and methods that we already use for a large number of clients. The satisfaction of our clients has rewarded us with the award as TOP Consultant 2019, making us one of the best cross-industry management consultancies for small and medium-sized companies in Germany.

Medium-sized manufacturers, dealers and service providers
Family-run businesses
Small and micro enterprises

Questions on how we support SMEs:

From what directions and from whom can threats be expected regarding digitalisation, e.g. from new competitors, new customer behaviour or new business levers that impose a threat to the very own business model. At what point have companies to start and take action?
What new business models are enabled by the combination of digital and disruptive technologies combined with existing competencies and customers?
How can relationships with existing customers be improved through a better customer experience and How can new target groups be reached?
How can working methods and processes be made faster, more efficient and cost-saving through digitalization?
What roles do new working principles such as Agile, Lean Startup or Design Thinking play and what does “New Work” mean?
How will the workforce be able to move positively and successfully through all the changes that digitization will bring to their daily work?

Cases

User Centricity unlocked: Customer Centricity as success factor for manufacturers’ D2C Strategies

The term D2C is currently the subject of much discussion among manufacturers, especially in the context of e-commerce.

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User Centricity unlocked: Examples for the pragmatic entry into user-centred decisions

Probably the most important, but also the most difficult management task is making decisions.

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User Centricity unlocked: User centricity as a success factor at Festool

User Centricity is a key factor for the success of almost all our projects and the cooperation with all our customers. In this interview, Cliff Pfefferkorn, Managing Partner of eStrategy Consulting, talks to Fabian Ertinger, Head of Online Marketing at Festool.

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Oliver Klinck provides insights on the achievements of “eBay Deine Stadt”

Oliver Klinck, the managing director of eBay Germany, talks about the development of the local online marketplace "eBay Deine Stadt", which was launched by eBay Germany in April 2021.

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Interview: economist Gerrit Heinemann on how stationary retailers can finally move the needle on digitalization

One of the country's leading eCommerce researchers gives eStrategy Consulting exclusive insights on the role of the online store in digital POS, what a regional online marketplace really needs to be successful, and the ever-changing role of buying groups. Get the full story on the future of digitalization in retail.

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13 ways brick and mortar retailers are digitizing the customer journey

Here's what brands and retailers are doing to support their brick-and-mortar businesses in online visibility and customer experience.

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Direct-to-consumer: Three key questions that determine the success of manufacturer webshops of top brands

Setting up and scaling your own e-commerce business - i.e. your own web store - is currently one of the dominant topics for the marketing and sales departments of manufacturers in all sectors.

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Here’s what’s ailing Germany’s vacant city centers

Empty shopping districts threaten not only retailers but also neighboring restaurants and the real estate industry. Retail and location development experts Roland Wöfel and Andreas Haderlein weigh in on the topic.

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